Tracking Ida is an educational alternate reality game (ARG) inspired by the pioneering investigative journalism of Ida B. Wells in the 1890s. Players uncover Ida B. Wells’ crusade against lynching and use her strategies to investigate police and vigilante killings today. Along the way, they solve puzzles, decode messages through a phonograph, role-play as investigative journalists, interview members of their community, and harness social media to spread awareness.
More information: http://trackingida.com/
I worked on this project as a UX Researcher & also helped document the experience through film.
Lishan AZ | Lead & Creative Director
Jasmin Young | Historical Consultant & Writer
Marton Robinson | Art Director
Funkster Scerbak | Artist & Game Designer
Yiwen Dai | Artist & Game Designer
Amy Huang | Artist & Game Designer
Tonia Beglari | Producer
Allison Comrie | Producer
Emilia Yang | Producer & Game Designer
Gabriela Purri R. Gomes | UX Researcher
Morgan Collins | Writer