Tracking Ida is an educational alternate reality game (ARG) inspired by the pioneering investigative journalism of Ida B. Wells in the 1890s. Players uncover Ida B. Wells’ crusade against lynching and use her strategies to investigate police and vigilante killings today. Along the way, they solve puzzles, decode messages through a phonograph, role-play as investigative journalists, interview members of their community, and harness social media to spread awareness.

More information: http://trackingida.com/


My Role

I worked on this project as a UX Researcher & also helped document the experience through film.



Lishan AZ | Lead & Creative Director

Jasmin Young | Historical Consultant & Writer

Marton Robinson | Art Director

Funkster Scerbak | Artist & Game Designer

Yiwen Dai | Artist & Game Designer

Amy Huang | Artist & Game Designer

Tonia Beglari | Producer

Allison Comrie | Producer

Emilia Yang | Producer & Game Designer

Gabriela Purri R. Gomes | UX Researcher

Morgan Collins | Writer





Festivals & Awards

Games for Change 2017 | Best Gameplay Winner


Indiecade 2017 | Finalist


Indiecade Select @E3 2017